PELLE ATTERHOLM
Marketing &Technical Communications Specialist



4037 Albatross St.
San Diego, CA 92103

Phone: (619) 218-3601
E-mail: pelle@atterholm.com
OBJECTIVE
Seeking a marketing/communications management position where I will be able to apply my technical marketing savvy and Internet experience to help the organization achieve its greatest potential and success.
QUALIFICATIONS
Business & Marketing Skills:
  • Proficiency in creation of online marketing initiatives -- Detailed SWOT analysis, international market research, online community management, and affiliate program development.
  • Strong project management and account management skills, and ability to be flexible in response to internal and external client needs.
  • Experience in crafting marketing strategy for Internet startups in an international market environment, targeting Global 1000 and Fortune 500 companies.
  • Articulate and persuasive in explaining the benefits of marketing technologies and how they add value to increased competitiveness for small businesses and large companies.
    Communications:
    Excellent writer, presenter, copy editor and proofreader, with exceptional attention to detail.

    Languages:
    Fluent in English, German, Swedish, Danish, Norwegian. Basic understanding of Spanish & French.

    Computers & Software:
    Outstanding proficiency with MS Office (Access, Excel, PowerPoint, Publisher, Word) and MS Project, MacroMedia DreamWeaver & FireWorks, Adobe PageMaker, PhotoShop and Illustrator both for Mac and PC.
    Familiar with Visio, Systems Architect, SPSS, Act!, GoldMine.

    Operating Systems:
    Windows: 3.1, 95, 98, NT, 2000, Me. Mac OS, UNIX, LINUX and Solaris.
    Database, Telnet, and Cisco Router configuration knowledge.
    • CURRENT EMPLOYMENT
    SDCR BUSINESS SYSTEMS, San Diego, CA - Industry Leaders in POS System Solutions.
    March 2001 - Present
    Director of Marketing
  • Manage all marketing efforts for the largest Point-of-Sale VAR in the 150+ Aloha Technologies reseller channel worldwide, including marketing campaigns, collaterals, Web presence, tradeshows, sales conferences, and training sessions
  • Produce, implement and manage innovative and effective campaigns to continually increase sales. This includes advertising, promotions, direct mail, and incentive programs.
    • EMPLOYMENT HISTORY
    NEXTBET.COM, Stockholm, Sweden.
    July, 2000 - February, 2001: Contract Employment
    Project Manager, Marketing & Content Division

  • Planned, wrote, edited, and maintained the "TimeQuiz" online trivia game.
  • Managed administrative efforts, including all documentation, marketing, question writing, and database optimization.
  • Raised the user base by 400 % in six months.

    ACADEMICWEB.NET, San Diego, CA.
    May, 2000 - July, 2000
    Web Designer & Administrator

  • Designed and implemented Web presence for smaller businesses in San Diego.
  • Worked exclusively with MacroMedia Dreamweaver and Fireworks.
  • Administered all organizational efforts, including domain registration, site hosting, image scanning, graphics optimization, database maintenance, and general business consulting.

    WORLDPOINT INTERACTIVE, INC., Honolulu, HI.
     June, 1999 - May, 2000
    Marketing Communications Specialist

  • Created and executed fully integrated marketing plans and strategies for global e-commerce.
  • Did competitive research and analysis of the globalization marketplace.
  • Wrote, edited, and designed marketing collateral, advertising copy, presentations, tradeshow displays, as well as guides and technical manual documentation.
  • Managed multiple ongoing client projects and maintained business relationships with Fortune 500 and Global 1000 companies - increased client base by 35 % in 10 months.
  • Wrote and built the industry's first globalization and translator community WorldPoint Translator Community

    HAWAII PACIFIC UNIVERSITY, Honolulu, HI.
    May, 1998 - April 1999
    Production Editor

  • Composed and edited marketing collateral, advertising copy, and presentations.
  • Designed and wrote weekly articles, newsletters, and bulletins for the university.

    PACIFIC TELECOMMUNICATIONS COUNCIL, Honolulu, HI.
    Sept 1998 - Dec 1998
    External Affiars Associate

  • Wrote, designed, and executed the "PTCyber-forum 1999" project for PTC'99.

    KALAMALAMA - HPU STUDENT NEWSPAPER, Honolulu, HI.
    Aug 1996 - May, 1998
    Editor-in-Chief & News Editor

  • Edited, designed, and composed the 20-24 page bi-weekly newspaper.
  • Averaged four articles per issue. Increased paper's advertising revenue by 240 % during 1998.
  • Never missed a deadline. Always maintained exceptional accountability.

    AKAMAI ADVERTISING AGENCY, Honolulu, HI.
    Sept 1996 - May 1997
    Plan Book Director & Presenter

  • Created a fully integrated marketing campaign for the American Advertising Federation's (AAF) annual "World Series of Advertising" student competition.
  • Designed, layed-out, and edited Akamai Advertising's district winning 40-page plan-book entry for District 13 in 1997, which went on to place 10th nationally.
    • EDUCATION
    HAWAII PACIFIC UNIVERSITY - Honolulu, HI.
    1997 - 1999
    Masters of Science - Information Systems.
    GPA: 3.47
    Thesis: Is Time Warner's Road Runner Pleasing its Customers? An End-User Satisfaction Analysis of the Road Runner Cable Modem Service.

    HAWAII PACIFIC UNIVERSITY - Honolulu, HI.
    1994 - 1997
    Bachelor of Arts - Communications, Journalism.
    GPA: 3.79 - Magna Cum Laude

    MALMÖ BORGAR SCHOOL - Malmö, Sweden.
    1989 - 1991
    Social Economic Structure and History.

    MEMBERSHIPS
  • Founding Member of AD2 San Diego - a division of the San Diego Ad Club, 2001-Present.

  • Communication Student Advisory Board for HPU, 1996-Present.

  • AAF / AD2 Honolulu Chapter, 1997-2000.
  • Akamai Advertising Agency, Vice President, 1996-98.

  • National Honor Societies, 1995-99:

    Alpha Delta Sigma
    Alpha Chi
    Mu Kappa Tau
    Lambda Pi Eta National Honor Society
    • AWARDS
  • Most Outstanding University Newspaper by The American Scholastic Press Association, 1998-99.

  • First Place with Special Merit Award by The American Scholastic Press Association 1998.

  • The Chatt G. Wright Presidential Scholarship Recipient, 1997-98.
    • RESIDENCY STATUS
    Permanent Resident of the U.S.A (Green Card holder)
    REFERENCES

    Available Upon Request  

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    Email: pelle@atterholm.com

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